Way Out Where

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Entries Tagged as 'Social Media'

Facebook - the new social infrastructure of the web

April 26th, 2010 · 2 Comments

The internet has been awash with talk of Facebook’s new Open Graph protocol and their “social plugins” - effectively being able to embed the Facebook “like” button into your own pages. This means you can get your webpage content directly onto Facebook - into the newstream, onto profile pages and within search results. And let’s […]

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Tags: Social Media · Advertising · Internet

Conversation is at the heart of what we do

March 9th, 2010 · 2 Comments

About 2 years ago, I read a post from Cory Doctorow on Boing Boing about conversation over content, and the importance of conversation. I even gave a short talk about it during iMedia 2008. In fact, a lot of people talked about the power of conversation over those 3 days. And sure enough the idea […]

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Tags: Social Media · Internet

The Social Media Effect

February 28th, 2010 · 1 Comment

Images like this make me laugh. Basically, this is explaining how information flows through social media sites, and it accidentally highlights what I think are two core problems that come up time and again when talking to “Social Media Gurus”:

A lack of understanding of the changing nature of the landscape. 2 years ago, this chart […]

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Tags: Social Media · Internet