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Entries Tagged as 'Internet'

Links of the Day

August 10th, 2011 · No Comments

Love this idea. Do something nice for the student who was initially helped up from the ground by looters, before they went through his bag and helped themselves to his stuff. An ugly, embarrassing moment, but this helps to make it better:
http://somethingniceforashraf.tumblr.com/
Anonymous foretell of the end of Facebook, which personally I wouldn’t mind too much, […]

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Tags: Internet

Facebook - the new social infrastructure of the web

April 26th, 2010 · 2 Comments

The internet has been awash with talk of Facebook’s new Open Graph protocol and their “social plugins” - effectively being able to embed the Facebook “like” button into your own pages. This means you can get your webpage content directly onto Facebook - into the newstream, onto profile pages and within search results. And let’s […]

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Tags: Social Media · Advertising · Internet

Conversation is at the heart of what we do

March 9th, 2010 · 2 Comments

About 2 years ago, I read a post from Cory Doctorow on Boing Boing about conversation over content, and the importance of conversation. I even gave a short talk about it during iMedia 2008. In fact, a lot of people talked about the power of conversation over those 3 days. And sure enough the idea […]

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Tags: Social Media · Internet

The Social Media Effect

February 28th, 2010 · 1 Comment

Images like this make me laugh. Basically, this is explaining how information flows through social media sites, and it accidentally highlights what I think are two core problems that come up time and again when talking to “Social Media Gurus”:

A lack of understanding of the changing nature of the landscape. 2 years ago, this chart […]

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Tags: Social Media · Internet

The Principle of digital, and some trends for 2010

January 5th, 2010 · 1 Comment

Integration of digital has always been a hot topic, from how you structure your agency teams to what role digital should play in advertising. In Campaign last month, they even ran an article on DDB Latina’s new creative “trios”, including a digital specialist alongside traditional art directors and copywriters. My favourite part is a small […]

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Tags: Advertising · Internet

Crowdsourcing

November 24th, 2009 · 1 Comment

Jimmy Wales, founder of Wikipedia, has weighed in on the issue of crowdsourcing, a current hot topic doing the agency rounds ever since Victor & Spoils launched and Pepperami decided they were going to dump their ad agency and crowdsource a creative solution.
What Jimmy says is, I think, quite brilliant:
“In the consumer space, people aren’t […]

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Tags: Advertising · Internet

A plea: don’t turn digital into a game of bullshit bingo

November 10th, 2009 · No Comments

So first of all, I read this article, and thought “wow, you’re an idiot”. It’s a few days later now, and I still don’t understand why flat structures and direct access to the CEO means digital agencies can’t lead, and are somehow inferior to traditional agencies.
I thought we all decided that there wasn’t much of […]

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Tags: Advertising · Internet

Social Media Strategies

November 2nd, 2009 · 1 Comment

Our clients ask us quite a lot about Social Media, and what their strategy should be to deal with it. My standard answer seems to illicit quite a lot of confusion - “be yourself”. I’m not sure why, perhaps because “being yourself” is something that is quite foreign to many large companies. But also, I […]

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Tags: Advertising · Internet

The Golden Twits

October 13th, 2009 · 1 Comment

In a “bid to find tweets that are ahead”, The Golden Twits awards have been launched by The Drum magazine to try and find the best tweeters in the Galaxy, and they’ve very kindly asked me to be one of the judges on the panel.
As with anything you’re asked to judge, it’s a strangely humbling […]

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Tags: Internet

3 Random Things That Made Me Laugh This Morning

October 5th, 2009 · 1 Comment

First up, the fact that comments on a YouTube video are often funnier than the video itself. Take this piece of succinct genius from the comments on the latest Diet Coke ad (which truly is awful)
Revengeonseattle (48 minutes ago)
The people who made this ad made the world worse. 
Now, I’m not sure what problem this […]

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Tags: Advertising · Internet