Way Out Where

Something that had until recently passed me by was that the New York Times has stopped charging for access to their website. Most of the site will now be open to the public without a subscription, including the majority of the archives section. The site will now be funded by advertising, an option that, since […]

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People have long used advertising to tell stories, and one of the best examples of this was the old Gold Blend couple adverts - each new commercial slowly brought the story forward and, for a brief time in the 80s, they’d created a proper “will they, won’t they?” moment.
Now imagine if they were to release […]

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According to New Media Age, Tesco are revamping Tesco.com, using “social media as the key driver to replicate the in-store experience”.
Did I miss a meeting? Has anyone been to a Tesco recently? The “in-store experience” is akin to the Tower of London before it was a tourist attraction. Supermarkets are horrible places, where people go […]

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I’ve been toying for a while about what I actually think Web2.0 and all that marketing nonsense actually means and how it affects people, and given the job I do, how it affects business, and how it can be used by business.
My reaction has always been that “web2.0″ is a marketing phrase that clouds the […]

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A friend reminded me of the old Terry Tate, Office Linebacker commercials for Reebok the other day. These are probably my favourite adverts of all time; just a total classic:

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