Way Out Where

An interesting piece from Dan Sabbagh at the Times on new technologies to allow you to run targeted advertising on television. Quite apart from the mild digs towards digital advertising, in particular Google paid search, I think there is a core problem with what he is saying, and that is soon people won’t need to […]

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The New York Times has removed almost all of its content from subscription-only. People tell me that the Wall Street Journal will soon do the same. In Chris Anderson’s recent article for Wired magazine, he names advertising as one of the 8 business models that will allow end users free content. All hail the ad-funded […]

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Yesterday evening I got back from the iMedia Summit at Sopwell House. It was an interesting event - the most interesting speech by far was by a non-advertising person - Hamish McRae, giving an inspired 45 minute talk about the state of the world economy, and - just perhaps - how it might impact us as communicators.
The […]

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Something that had until recently passed me by was that the New York Times has stopped charging for access to their website. Most of the site will now be open to the public without a subscription, including the majority of the archives section. The site will now be funded by advertising, an option that, since […]

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People have long used advertising to tell stories, and one of the best examples of this was the old Gold Blend couple adverts - each new commercial slowly brought the story forward and, for a brief time in the 80s, they’d created a proper “will they, won’t they?” moment.
Now imagine if they were to release […]

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According to New Media Age, Tesco are revamping Tesco.com, using “social media as the key driver to replicate the in-store experience”.
Did I miss a meeting? Has anyone been to a Tesco recently? The “in-store experience” is akin to the Tower of London before it was a tourist attraction. Supermarkets are horrible places, where people go […]

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I’ve been toying for a while about what I actually think Web2.0 and all that marketing nonsense actually means and how it affects people, and given the job I do, how it affects business, and how it can be used by business.
My reaction has always been that “web2.0″ is a marketing phrase that clouds the […]

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A friend reminded me of the old Terry Tate, Office Linebacker commercials for Reebok the other day. These are probably my favourite adverts of all time; just a total classic:

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