Way Out Where

Integration of digital has always been a hot topic, from how you structure your agency teams to what role digital should play in advertising. In Campaign last month, they even ran an article on DDB Latina’s new creative “trios”, including a digital specialist alongside traditional art directors and copywriters. My favourite part is a small […]

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Jimmy Wales, founder of Wikipedia, has weighed in on the issue of crowdsourcing, a current hot topic doing the agency rounds ever since Victor & Spoils launched and Pepperami decided they were going to dump their ad agency and crowdsource a creative solution.
What Jimmy says is, I think, quite brilliant:
“In the consumer space, people aren’t […]

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Since we got back off of holiday about 2 weeks ago, I’ve found that every morning I’ve been about 2 minutes late for the train. It had begun to get quite annoying, as it had got to the point that I was missing trains, or having to race like mad up the stairs to the […]

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So first of all, I read this article, and thought “wow, you’re an idiot”. It’s a few days later now, and I still don’t understand why flat structures and direct access to the CEO means digital agencies can’t lead, and are somehow inferior to traditional agencies.
I thought we all decided that there wasn’t much of […]

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Our clients ask us quite a lot about Social Media, and what their strategy should be to deal with it. My standard answer seems to illicit quite a lot of confusion - “be yourself”. I’m not sure why, perhaps because “being yourself” is something that is quite foreign to many large companies. But also, I […]

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First up, the fact that comments on a YouTube video are often funnier than the video itself. Take this piece of succinct genius from the comments on the latest Diet Coke ad (which truly is awful)
Revengeonseattle (48 minutes ago)
The people who made this ad made the world worse. 
Now, I’m not sure what problem this […]

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An interesting piece from Dan Sabbagh at the Times on new technologies to allow you to run targeted advertising on television. Quite apart from the mild digs towards digital advertising, in particular Google paid search, I think there is a core problem with what he is saying, and that is soon people won’t need to […]

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The New York Times has removed almost all of its content from subscription-only. People tell me that the Wall Street Journal will soon do the same. In Chris Anderson’s recent article for Wired magazine, he names advertising as one of the 8 business models that will allow end users free content. All hail the ad-funded […]

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Yesterday evening I got back from the iMedia Summit at Sopwell House. It was an interesting event - the most interesting speech by far was by a non-advertising person - Hamish McRae, giving an inspired 45 minute talk about the state of the world economy, and - just perhaps - how it might impact us as communicators.
The […]

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Something that had until recently passed me by was that the New York Times has stopped charging for access to their website. Most of the site will now be open to the public without a subscription, including the majority of the archives section. The site will now be funded by advertising, an option that, since […]

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